• [ ] Inline google font requests, no external font loading (inline any fonts where possible)
• [ ] UseInView hooks for mounting components, videos, slideshows, anything below the fold thats not first-load critical
• [ ] Remove non-essential bundled javascript from the build, replace with react lazy essentially putting things we don't need on first render into lazy components (things like a newsletter cta on the page, js that controls modals, animated components further down the page